Now people don't have time to do the pressing. In metropolitan cities pressing culture is growing very fast. Caprodo uses the Italian press only. They take care of the temperature.
On coal, iron one cannot control the temperature and as a result, the upper layer of the garment is damaged and the garment starts looking old as all the grace is gone.
In caprodo this is the main factor if you going for dry cleaning any number of times your cloth will remain as brand new always